Modern definition of luxury focuses on the finer things in life and being selective with things you use often reflects a person's taste.
Grey Poupon shows millennials the upside of being picky and address the fact that Grey Poupon is made of real white wine and represents higher quality mustard.
A TV spot to showcase how Grey Poupon is being carefully treated at grocery stores: a consumer purchases a bottle of Grey Poupon and asks the cashier for a bag. The cashier bags everything else in the plastic bag while carefully wraps the Grey Poupon bottle in tissue paper, seals with Grey Poupon sticker, bags in one nicely designed paper bag after another just like how they would treat a Prada product.
Working with the shed to create an gallery of ingredients and tools used to produce a bottle of Grey Poupon and further demonstrate the modern luxury is no longer composed of status, money and pretentiousness but more of quality, artisanal process and versatile to create some new to each individual.
Working with the shed to create an gallery of ingredients and tools used to produce a bottle of Grey Poupon and further demonstrate the modern luxury is no longer composed of status, money and pretentiousness but more of quality, artisanal process and versatile to create some new to each individual.
Following the Shed style, guests will then enter the experiential part of the museum where we display replicates of traditional prestige artworks/paintings and sculptures but modified by local artists using Grey Poupon to give new meaning to these artworks Grey Poupon to install art exhibit created with Dijon mustard. At the end of the exhibition, participants are also able to create their own artworks and scan them for social, take them home as postcards and buy them in merch.
